Day Two

Image 2

Farmers, Jiangxi Province, photograph by Robert McCammon, My Shot. Source.

This photograph shows farmers at a market in Jiujiang, a city located south of the Yangtze River. Both industry and farming in this area rely on water from the Yangtze, whose banks now flood perilously after the Three Gorges Dam became operational in 2008.[1] However, as evidenced by their clothing and healthy appearance, these farmers enjoy a degree of comfort equitable with the upper middle class in Shanghai. Because words like “regal” and “luxury” have been banned from advertising in Beijing and other cities,[2] images advertising an affluent lifestyle must speak for themselves. In projecting this image onto the SWFC, Your Image Here hopes to advocate the relative success of the rural farming lifestyle and portray it as a contrast to the cramped and polluted lifestyle of the wealthy in Shanghai.

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[1] Louisa Lim, “A Village Sacrificed For China's Greater Good,” September 4, 2010, National Public Radio, http://www.npr.org/templates/story/story.php?storyId=129639773, (accessed March 26, 2011).

[2]Louisa Lim, “In Beijing, Even Luxury Billboards Are Censored,” April 7, 2011, National Public Radio, http://www.npr.org/2011/04/07/135177509/in-beijing-even-luxury-billboards-are-censored (accessed April 13, 2011).